The Value of Professionally Staged Short-Term Rental Units

Over the years of working with property investors, their approach to "flipping" these units has become more and more nuanced. From my early days as a mortgage broker consultant to being with IndyMac Bank literally on the day it was shutdown mortgage due to the market melt-down of '08, I've seen the changes in the non-owner occupied property marketplace. In the competitive world of short-term rentals, it's not just enough to buy properties inexpensively, put some furniture in it, create a listing and expect prospects to find AND book their units. Investors must recognize the importance of creating an inviting yet functional space for guests. One of the most effective ways to achieve this is through professional staging and stocking of these rental units. In this post, I will share 3 factors that confirm why understanding the value of these services can significantly impact your investment’s success.

First Impressions Matter

Guests often make snap judgments about a rental within seconds of viewing photos or walking through the door. Professionally staged units create an immediate appeal that can set your property apart from others. Thoughtful design elements, such as furniture arrangement, color schemes, and decor, enhance the visual impact and give potential guests a taste of the experience they can expect.

Enhanced Guest Experience

A thoughtfully staged property not only attracts guests but also enhances their overall experience. Special attention to details like comfortable seating, ambient lighting, and complementary decor can create a warm and welcoming atmosphere. Guests are more likely to leave positive reviews and recommend your property to others if they feel comfortable and delighted during their stay.

Increased Booking Rates

A well-staged rental unit can lead to higher booking rates. Professional staging makes your property stand out in listing photos, which is often the first impression potential guests have. Higher-quality photos can increase click-through rates on rental platforms, leading to more bookings and, ultimately, higher revenue.

Written by DaMar Janssen, owner/founder

Dwell by Designed Living LLC